Motion Graphics Videos: A Guide to Different Types, Uses and Benefits

coca-cola motion graphics video commercial

Motion Graphics Videos - A Guide to Different Types, Uses and Benefits

If you’re looking to create engaging and visually appealing videos, then you should consider using creative motion graphics. Motion graphics can be used in a variety of ways, from explainer videos to product videos, across a broad range of platforms from social media to broadcast television commercials and they are a great way to catch the attention of your audience. In this blog post, we will discuss the different types of motion graphics videos, their uses, and the benefits of using them. We will also talk about how you can incorporate motion graphics content into your brand advertising campaigns. So if you’re ready to learn more about motion graphics videos, keep reading!

What are Motion Graphics videos?

Motion graphics are digital animations that use images to create moving videos. They are often used in promo videos, films, billboards, and social media. Motion graphics can also refer to the field of graphic design that specializes in creating these types of animations. In motion graphics, a motion design studio uses software programs to create 2D and 3D animations and overlays typography on top of live-action footage to create videos that are eye-catching and attention-grabbing.

What are some examples of motion graphics?

There are several different types of motion graphics that you can create, depending on your needs and goals. Here are some of the most common:


Explainer Video:

An Explainer video is a type of motion graphic that is used to explain a concept or an idea. It is often used on websites or social media platforms to help explain what a product or service does.


Product Video:

Product videos are another type of motion graphic that can be used to showcase a product, service, or app. These videos are typically shorter than explainer videos and focus on one specific thing and are great for use on websites, billboards, and social media.


Branding Video:

Branding videos are a great way to build awareness for your brand and communicate your brand message. These types of videos can be used on your website, social media platforms, as well as in television commercials and digital out-of-home advertising boards.


Awareness Video:

Awareness videos are a type of motion graphic that is used to educate viewers on a certain issue or cause. These videos can be used to raise awareness for a variety of issues, such as environmentalism, social justice, or health and wellness.


Logo Animation:

Logo animation is a short video clip that showcases your company's logo. This is a great way to grab attention and make your brand more recognizable.

What are the benefits of using Motion Graphic Videos?

There are several benefits of using motion graphics in your video content. Motion graphics can help you:


Make complex concepts easier to understand:

Motion graphics can be used to explain complex concepts in a simple and easy-to-understand way. For example, overlaying graphics on live-action footage to explain what is happening or highlight statistics.


Engage your audience:

Motion graphics are visually appealing and can help grab the attention of your audience. They can also be used to set the mood or tone of your video.


Save time and money:

Motion graphics can be a cost-effective way to create videos. They can save you time by allowing you to reuse existing assets and CGI models overlaying them with graphics or animating the models to refresh them.


Refresh your brand:

Motion graphics can help refresh your brand by giving it a new look and feel.

Now that we’ve talked about what motion graphics are and some of the benefits of using them, let’s talk about how you can create a motion graphics video.

step-by-step tutorial

How to create Motion Graphics Videos

Once you have selected a motion graphics designer to work with and identified the software that will be used to create the video there are several steps you need to take in order to ensure you get the most from your motion graphics video:

Step 1: Choose your assets

You need to identify the visual elements and assets that you will use in your video. This includes choosing the illustrations, photos, videos, and other elements that you will use. If these are assets that are already created you will need to send these across to the designer at the start of the project. If the images and assets need to be created you will need to provide a brief and reference material to the team.

creatives choosing assetts

Step 2:Create your storyboard

Once you have chosen your assets, you will need to create a storyboard. This will help you plan out the sequence of your video and ensure that all of the elements fit together seamlessly. At this stage, it is important to be clear about what exactly you want animated/highlighted in the video.

create your storyboard

Step 3:Animate your video

The next step is to animate your video. This is where we will add motion graphics and other visual effects to your video.

animate your motion graphics video

Step 4: Edit your video

At this point, you will need to review the video and provide any final feedback for edits to be made to the video.

edit your motion graphics video

Step 5: Export your video

Once you have completed your final review of the animation, we will export your video. This will allow us to save it in a format that can be used on websites, social media platforms, digital billboards and television commercials.

export your motion graphics video

How to choose a motion graphics designer

If you are looking to make a motion graphics video for your brand or product, we would always recommend using a motion graphics designer to help make this. When you’re looking for a motion graphics artist, it’s important to find someone who has a style that matches your brand. After all, you want someone who can create visuals that will resonate with your target audience.

It’s also important to find a designer who is familiar with the platform you’ll be using to share your video. For example, if you’re planning on sharing your video on a digital out-of-home billboard you’ll want to make sure the designer is familiar with creating content for that specific platform. Another consideration may also be the software that the graphic designers work in. Not all content is created using the same motion graphics software. If you will have multiple people working with your content it’s important to make sure that the final files are usable.

Benefits of working with an Illustrator and Motion Graphic Designer together

Pairing illustrators and motion designers together is a great way to create still advertising images and motion graphics videos using the same CGI assets. This approach allows you to create unique styles of visual content or CGI assets that can be used for both still advertising images and then animated for motion graphics videos.

Some of the benefits of working with both illustrators and motion designers include:

– You’ll be able to use the same assets across multiple channels, which will save you time and money.

– You’ll have two experts with different perspectives working on your project, which can lead to more creative solutions.

– You’ll be able to take advantage of both artists’ skillsets, whether you need help with ideation, concept development, or animation.


Benefits of using an agency to select your motion designers:

At Illustration Agent we can help connect you with the right designers for your project and if needed provide guidance throughout the process.

With over 27 years of experience making motion graphics videos and hiring motion designers our team is experienced in matching the right artists with the right jobs, from simple motion graphics right through to interactive animations. Ensuring you have the right artist on the job from the beginning can save a lot of time and money further down the line.

As we mentioned above, at times it can also be necessary to buddy animators and Illustrators together. When working through an agency such as Illustration Agent we can select animators and illustrators that we know work well together, with strong knowledge and effective communication, saving you the time-consuming process of trying to select them yourself and then introducing two artists who have never worked together before.

An agency can also help handle things like budgeting, scheduling, pre-production, and coordination between different team members. Having an agency involved will help make sure your project runs smoothly and efficiently saving you time.

You can see some of our motion graphic projects here for more information and other examples please contact us.

How to use Motion Graphics Videos in your Brand Marketing Strategy

Now that you know some of the reasons why you might want to use motion graphics videos, let’s take a look at how you can incorporate them into your brand marketing strategy. Motion graphics are a fantastic tool that can be used to grab attention, communicate a message, and leave a lasting impression. When used in brand advertising, they can help to create an emotional connection with the viewer and convey a brand’s personality in a unique and memorable way. To make the most of motion graphics in your brand advertising campaign, it is important to consider the following:

Set Your Goals

Think about the overall goal of your campaign and what you want to achieve. Motion graphics can be used to increase brand awareness, generate leads, or drive sales. Once you know what you want to achieve, you can start to plan how best to use motion graphics to reach your target audience.

Choose the right style for your brand

Motion graphics come in all shapes and sizes, so it’s important to select a style that reflects the personality of your brand. If you’re not sure where to start, take a look at some examples of motion graphic styles that have been used effectively by other brands.

Quality Control

Make sure your motion graphics are high quality and impactful. Remember that they will be representing your brand, so it’s important to invest in high-quality design and animation.

How to use motion graphics in your brand videos

Finally here are some tips from the team at Illustration Agent on how to use motion graphics in your brand videos:

Keep it simple

Motion graphics should supplement your other visuals, not overwhelm them. Use simple shapes and clear messaging to get your point across.

Make it memorable

Use colour, sound, and animation to create an eye-catching and memorable ad that will stick in viewers’ minds.

Tell a story

A great story can make your ad more engaging and effective. Use motion graphics to bring your story to life and leave a lasting impression on viewers.

Final thoughts

Motion graphics can be extremely effective when used in brand advertising campaigns. They can stand on their own to promote a product or brand identity, or you can incorporate them as part of a wider campaign that includes still images and animated videos. If you’re interested in using motion graphics in your next ad campaign, our team would be happy to help. We have years of experience creating successful campaigns for brands of all sizes and industries. Contact us today to discuss how we can help you take your branding efforts to the next level!

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